I am a huge fan of Empire Wine and Liquor in the Northway Mall. I like the owners, I appreciate their marketing, which is frequent without being irritating, and I value their customer service which always saves me time. They do this Ship 4 Free thing which is an offering of 4 bottles of wine, shipped without cost. Pretty cool, huh? I don't bother to have them ship to me, (why waste the resources?) but I do like the idea that they are selecting wines for me and I can avoid the feeling of being overwhelmed when faced with shelf upon shelf of bottles. Vino overload!