A Tale of Two Pinots
A cool follow-up to this post - I responded to a Tweet from Empire Wines inquiring about what their followers were drinking on a Wednesday. I mentioned the Talbott Logan - I was at work, sometimes I have to have a glass of wine when I'm working. Empire must have retweeted me because I got a tweet from Talbott thanking me for enjoying their wine. I responded to them and asked if the Logan Pinot was restaurant only because Empire didn't have it available. They responded saying "no," and offered to discount my s&h if I would like to purchase some directly from them.
And that, my friends, is Marketing 101 using social media.